Lyyli
Communications work doesn't need more scattered tools. It needs one shared workflow.
The plan can live in one place, drafts in another and approval in email — and a large share of the workday goes into stitching it all together. Lyyli brings communications work, ownership and content into one view so the team knows where things stand and what happens next.
What does communications management mean?
Communications management is not only writing. A task like "draft a staff update" does not say why the message is needed, who it is for, who comments or which version is latest. Lyyli keeps these in one workflow: identify, plan, assign, produce and approve.
Who this is for
Communications directors and teams that produce content for multiple audiences and channels. Especially relevant on Professional, where roles, approvals and an audit trail are included.
Identify → Plan → Assign → Produce → Approve
- 1
Collect needs from meetings, decisions, Slack monitoring and briefs
- 2
Plan audiences, channels and schedule
- 3
Assign tasks and track work in Kanban or calendar
- 4
Produce channel versions in your organisation voice
- 5
Approve ready content in Lyyli and take it to your organisation's existing publishing channels
Example: a week of communications management
The team starts from Monday sync and ends Friday knowing which content is ready to take to channels.
Mon
Needs become visible
Meeting Agent and the work queue surface the week's needs.
Tue–Wed
Production on the card
Channel versions, comments and versions stay on the content card.
Thu
Approval
The approver sees the latest version without an email thread.
Fri
Take to channels
Approved content is taken to your organisation's existing publishing channels, such as the intranet or a Teams update.
Why a general PM tool or AI chat is not enough alone
A general AI workspace produces text. A general project tool manages tasks. Lyyli connects both to communications objects: content cards, channel versions, comments and approval. Pricing is on the pricing page.
Typical use cases
Implementing the communications plan
The communications strategy does not stay in a drawer. Lyyli brings the plan directly into the team's work view: campaigns, priorities and deadlines visible in Kanban and calendar.
Multi-brand organizations
Consultancies and holding companies manage multiple brands in separate workspaces. Each brand's voice, guidelines and content stay isolated.
Crisis communications and rapid response
When news breaks, the team produces channel-specific versions from the same core message – LinkedIn, internal memo and newsletter – without email chains.
General AI workspace vs. Lyyli
General AI workspaces support many kinds of knowledge work. Lyyli is built for the daily communications workflow: content cards, channel versions, ownership and approval.
| General AI workspace | Lyyli | |
|---|---|---|
| Purpose | Built for many kinds of knowledge work | Built for the daily communications workflow |
| Objects | Projects, chats and agents | Content cards, channel versions, Kanban, calendar and approval |
| Brand | Guidelines can be added to project context | Brand, audiences and goals are part of the communications workspace |
| Collaboration | Depends on the workspace and how it is used | Comments, versions, owners and approval stay with the content |
| Models | Models from one provider | Models from multiple providers in one communications tool |
| Governance | General organisation controls | Communications roles, ownership, content states and audit trail |
| Outcome | Often a document or a conversation | Assigned content ready for approval |
See how your organisation's communications look from the outside
A free communication analysis reviews your organisation's public web content and highlights observations about brand voice, message themes and consistency. You receive a report by email in about three minutes.
Run a free communication analysisFAQ
- Does Lyyli publish to channels?
- Lyyli manages communications work from idea to approved content. Ready content is taken to your organisation's existing publishing channels.
- How is Lyyli different from a general AI workspace?
- A general AI workspace supports many kinds of knowledge work. Lyyli is built for the communications workflow: content cards, channel versions, owners and approval.
- Where is data stored?
- Primary application data is stored in the EU. Language-model processing region is model-specific (Claude and Gemini: EU; GPT: Global).
Related pages
Want to see what a shared communications workflow could look like for your team?
Book a demo and we will walk through how Lyyli fits your communications team's day-to-day work.