Perspectives on communications leadership, brand voice and governed use of AI – and how plans become everyday work.
45 articles
Topics
Made with AIcrisis communicationIn a disruption the biggest challenge is not writing the text. It is balancing speed and certainty, reaching stakeholders in the right order, and keeping communications capable when the situation lasts.
Mikko Oksanen
Made with AIEU AI ActThe EU AI Act does not ban AI in municipal communications. It requires transparency, human review and secure tools instead of ad hoc experiments.
Mikko Oksanen
Made with AItacit knowledgeExpert know-how is an organisation's most valuable communications asset, but in everyday work it never reaches the public. The fix is not new bureaucracy, but a workflow that catches a half-formed idea.
Mikko Oksanen
Made with AItrialWe are tightening how trials start against bots: Starter is 14 days with a card, Professional is 30 days via a demo. Annual licences can still be paid by invoice.
Mikko Oksanen
Made with AIdealership communicationsDealership marketing is a balancing act between principal guidelines and your own brand. See how AI and the right workflow help you keep the threads in your hands.
Mikko Oksanen
Made with AIsecurityNew user registration is invite-only for now. Customer data is safe, and paying customers can keep using Lyyli as normal.
Mikko Oksanen
Made with AIEuropean AIOnce AI becomes part of the communications workflow, generation quality is no longer enough. Security, data location and processing terms become strategic selection criteria.
Mikko Oksanen
Made with AIcontent productionIn 2026 anyone can generate text in seconds, but far fewer produce content that actually sounds like the company itself.
Mikko Oksanen
Made with AIcommunications directorTeams want AI speed in communications, but privacy uncertainty slows adoption. Lyyli's updated architecture brings clear governance: ZDR, no training use, and model-specific processing regions visible to the team.
Mikko Oksanen
Made with AIGEOAI assistants such as ChatGPT, Perplexity and Google AI Overviews are changing how people look for information. Traditional SEO is no longer enough on its own.
Mikko Oksanen
Made with AIcommunications analysisRun a free communications analysis and see how consistent your brand voice, message pillars and web content look from the outside. You get a report in about 3 minutes.
Mikko Oksanen
Made with AIbilingual communicationsThe biggest challenge in bilingual communications is slow translation and a brand voice that disappears along the way. Brand-guided AI translates and localises content in your organisation’s own tone.
Mikko Oksanen
Made with AIEU AI ActArticle 50 of the EU AI Act entered into force on 2 August 2026. The new transparency obligations reshape content production — but a managed human-in-the-loop workflow protects organisations without unnecessary bureaucracy.
Mikko Oksanen
Made with AIproduct newsA redesigned sidebar, Slack integration, smoother content management and a more reliable Meeting Agent make everyday work clearer for communications teams.
Mikko Oksanen
Made with AIcommunication planCommunication plans often end up as Word or PowerPoint files forgotten in the rush of daily work. Here is how to avoid fragmented messaging, approval loops and a drifting brand voice.
Mikko Oksanen
Made with AIcommunication planMost communication plan templates live in Excel or PowerPoint and never reach the team. Here is how to build a plan that actually drives publications.
Mikko OksanenMade with AIcommunications strategyImplementing a communications strategy is one of the biggest challenges for communications leaders. The strategy is completed and filed away, but daily content production continues on its own logic.
Mikko Oksanen
Made with AIAI search optimizationAI assistants like ChatGPT, Claude and Perplexity are changing how people search for information and make decisions. Traditional search engine visibility is no longer enough: your brand must also be found in AI-generated answers.
Mikko OksanenMade with AIGEOLyyli is not a text generator, but it makes AI-produced content more search-engine and AI-search optimized automatically when the right structural guidelines are recorded in the workspace brand profile.
Mikko Oksanen
Made with AItone of voiceAI texts are starting to sound disturbingly alike. This article explains why brand voice is now the most critical competitive edge in communications, and offers five concrete ways to teach AI your company's unique way of speaking.
Mikko Oksanen
Made with AILyyli 2.0Lyyli 2.0 is not a single feature release. Onboarding, permissions, Meeting Agent, Kanban, settings and subscription management were improved together.
Mikko Oksanen
Lyyli 2.0Lyyli 2.0 is a communications workflow platform with a redesigned UI, message tree, AI Meeting Agent, and clear pricing from Starter to Professional.
Mikko OksanenMade with AICCO AI playbookHow to build an AI playbook for communications? Learn to combine data security, a content workflow platform, and AI literacy.
Mikko Oksanen
Made with AIAIHow can communicators move from copy-paste operators to strategic experts? A look at ProCom's trends and how content workflow management solves everyday chaos.
Mikko OksanenMade with AIAIAI makes communications faster, but without a managed process it also multiplies chaos. Ethically sustainable communications require traceability, expert review and human accountability.
Mikko Oksanen
Made with AIEU fundingLyyli AI Oy has received business support from the European Agricultural Fund for Rural Development for its marketing and communications development project. The project strengthens Lyyli's growth potential and lays the foundation for internationalisation.
Mikko Oksanen
Made with AIAICommunications teams feed data into ChatGPT every day. What actually happens to that data? Read what GDPR requires and what consumer AI tools don't tell you.
Mikko Oksanen
Made with AIISO 27001ISO 27001 is more than a certificate on the wall. It's a sales asset, a compliance tool, and a forcing function for getting organized. Read why it's on Lyyli's roadmap and what we've already done.
Mikko OksanenMade with AIcommunication tool trialOne hour is enough for a first workflow: brand voice, need, draft and approval. Trial length depends on the plan.
Mikko Oksanen
Made with AIAI communications toolAI communications tool built for small Nordic B2B teams. Brand voice, approvals, multichannel — from 399 €/month. Start free 30-day trial.
Mikko OksanenMade with AIAI content production B2B pricingAI content production pricing for B2B teams. Compare agency 5,000 €–15,000 €/month vs. Lyyli 399 €/month and calculate ROI.
Mikko Oksanen
Made with AIcommunication management toolCompare communication management tools for B2B teams. See how Lyyli, Jasper, Writer and Notion AI differ — brand voice, approval workflow, and pricing.
Mikko Oksanen
Made with AILyyli 2.0The world is full of Timos – and communication professionals desperately trying to hold the threads in the no-man's-land of Teams, Slack and email. Introducing Lyyli 2.0: a communications operations platform.
Mikko OksanenMade with AIcommunicationBy 2026, communication professionals have become builders of organizational trust and guardians of truth. But how can you ensure the ethics and quality of external communication when internal knowledge is in constant chaos?
Mikko Oksanen
Made with AILyyli securityFor IT and security teams: how Lyyli handles data, what ZDR covers, what it does not, and where to find binding documents in the Trust Center.
Mikko Oksanen
Made with AIartificial intelligenceParliamentary elections are approaching. Campaigning is more demanding than ever, but AI can change the game – when used correctly. Three ways to leverage AI and one warning.
Mikko Oksanen
Made with AIpromptsA good prompt is like a good brief – the clearer you tell what you want, the better result you get. Here's a comprehensive library of ready prompts for everyday use, emails, LinkedIn, and social media.
Mikko OksanenMade with AIcommunicationsShould you hire a communications specialist or invest in AI tools? We compared costs, benefits, and limitations and explain why the best solution is often a combination.
Mikko Oksanen
Made with AIleadership communicationLearn how AI supports direct leadership communication without unnecessary corporate jargon. Concrete examples and practical tips for leaders.
Mikko Oksanen
Made with AIcustomer communicationCustomer communication takes time. A lot of time. AI won't replace you, but it can handle the routine tasks. Here are five concrete ways AI is transforming customer communication.
Mikko Oksanen
AILyyli.ai opens its doors to consumers. The Finnish AI assistant promises to make business communication more efficient without losing the organization's unique voice or human touch.
Mikko Oksanen
Made with AIventure capitalCurrent context: Lyyli has evolved from its early communication-assistant positioning into a secure communications management system for workflows, approvals, brand voice, audit trails, and Zero Data Retention language-model AI.
Mikko Oksanen
Made with AIcommunications ROIYour CFO asks for euros. Answer with cycle time, approval queue and rework — not invented channel ROI.
Mikko OksanenMade with AIcommunication needsCommunication opportunities come from decisions and conversations. Lyyli helps turn them into tasks and approved messages — not into channel mood scores.
Mikko Oksanen
