Lyyli
A real-time view of communications without a separate reporting rally
A communications director's time should not go to gathering scraps from channels and people. Lyyli is a clear command centre: see at a glance which content is moving, where decisions are needed and where to put resources. Time shifts from firefighting to leading strategically.
What does leadership see in the view?
All active themes, publishing queues, bottlenecks and content waiting for approval. Lyyli makes the communications workflow transparent and measures how smoothly production moves.
Who is this built for?
Communications and marketing directors and team leads in organisations of 50–500 people who need reliable quality control, a consistent brand voice and clear ownership without constant status meetings.
Leadership questions Lyyli answers in seconds
- 1
What is the team working on right now?
A real-time view of every piece of content in progress.
- 2
Which content is waiting for approval?
Comments and approval stay on the material — no email chains.
- 3
Where are the production bottlenecks?
Spot delays and workload pile-ups before they hit the schedule.
- 4
How does communications strategy land in daily work?
Every piece of content links directly to strategic goals and audiences.
- 5
How does multi-brand governance work?
Voice and tone for units, subsidiaries and brands stay separate and controlled on the same platform.
A director's week without status meetings
Mon
Priorities clear
Key campaigns, timely themes and ownership land directly in Kanban and the publishing calendar.
Wed
A fast approval queue
Review and approve drafts at a glance. Comments, version history and revisions stay on the same card.
Fri
Ready content for channels
Quality-checked, on-brand channel versions are ready to take to distribution channels.
Strategy as part of daily work
When communications operations are under control, the team focuses on quality and impact instead of coordination.
Transparency for leadership
See directly what the team produces and on what timeline. No loose memos or lost files.
Brand quality assurance
Lyyli keeps every draft aligned with the organisation's agreed tone and values, whoever writes the text.
Strategy execution
The strategy document does not gather dust in a folder — it guides AI and the team's daily production every day.
Generic AI tool vs. Lyyli
Generic AI tools generate text. Lyyli is a communications workflow system that connects strategy, brand and project management.
| Capability | Generic AI tool | Lyyli |
|---|---|---|
| Purpose | A general helper for many kinds of text | Built for communications and brand workflow |
| Workflow | Separate chat windows and long threads | Content cards, channel versions, Kanban, calendar and approval |
| Brand guidance | One-off instructions or loose prompts | Brand guidelines, values and tone guide every draft in the background |
| Collaboration | Limited to copying and sharing text | Internal comments, roles, public review links and audit trail |
| AI models | Tied to one provider | Choose the best language models (GPT, Claude, Gemini) side by side in one view |
| Security | Varies by user account and licence | Zero Data Retention, role-based access and EU storage |
| Outcome | A single text draft | Assigned, multichannel, publish-ready content |
See how your organisation's communications look from the outside
A free communication analysis reviews your organisation's public web content and highlights observations about brand voice, message themes and consistency. You receive a report by email in about three minutes.
Run a free communication analysisFrequently asked questions
- Does Lyyli replace a communications specialist?
- No. Lyyli removes routine noise, clarifies the workflow and gives specialists room to focus on demanding content and strategy.
- How is organisational security handled?
- Lyyli is built for secure organisational use. Customer data is protected with encryption, access controls, workspace isolation and logging. We follow a Zero Data Retention principle: customer content is not used to train AI models, and application data sits in the EU.
- How does onboarding work?
- Onboarding starts with a short walkthrough where you pick a pilot theme or process for your team. Professional includes guided onboarding and a named contact.
- What data does Lyyli measure?
- Lyyli measures the communications workflow — throughput times, approval queues and production bottlenecks. Channel analytics and reach are tracked in your distribution tools.
- How do meetings feed communications work?
- Lyyli's Meeting Agent can join selected Teams, Meet or Zoom meetings. It transcribes the conversation and turns agreed themes into communication proposals for the team to approve.
Related pages
Want to see what a shared communications workflow could look like for your team?
Book a demo and we will walk through how Lyyli fits your communications team's day-to-day work.