Lyyli
Project management built for communications work
Generic project tools do not know content cards, channel versions or approval rounds. Lyyli connects projects, tasks, Kanban and calendar to the communications workflow.
How is Lyyli different from generic project management?
Lyyli does not replace every project tool. It is operations for communications work: projects and tasks connect to content cards, channel-specific versions, comments and approval. The goal is controlled delivery of communication.
Who is this for?
Communications teams and directors running campaigns, internal programmes or multichannel content sets. Especially relevant on Professional, where assignees and organisation management are included.
How a communications project moves
- 1
Create a project or campaign and define the goal
- 2
Move approved proposals into tasks on the content board
- 3
Track work in Kanban or calendar with owners
- 4
Keep drafts, comments and versions on the same card
- 5
Approve and take finished content to the destination platform
Benefits for leadership
You see communications project status without a separate status meeting for every thread. Professional adds workload overview, approvals and audit trail in the same system.
Typical use cases
Campaign as content cards
A campaign is not only a task list. Each channel version lives on a card with owner, deadline and comments.
Internal programme in Kanban
See what waits for a draft, what waits for review and what is ready to take out. Calendar shows deadlines.
Difference from a general PM tool
Jira or Asana does not know an approval round or a channel version. Lyyli keeps communications context on the card.
General project management vs. Lyyli
Lyyli does not replace every project tool. It is built for communications work objects.
| General PM tool | Lyyli | |
|---|---|---|
| Object | Ticket or task | Content card and channel versions |
| Approval | Custom field or attachment | Process on the card on Professional |
| Context | No brand voice | Organisational context in drafting |
| Publishing | No communications process | Approve in Lyyli, take to destination |
FAQ
- Does Lyyli replace Jira or Asana?
- Not automatically. Lyyli is built for communications objects. It does not replace general engineering or IT project management.
- How does approval relate to projects?
- The approval process is included on Professional. See the approval process page.
- Can the calendar publish to social channels?
- No. The calendar schedules work. External publishing happens on the destination platform.
Related pages
Ready to take your communications to the next level?
Book a demo and we'll walk through how Lyyli fits your communications team.