Lyyli
In a crisis, every minute and every word counts. Lyyli keeps communications under control.
When a disruption or reputation challenge hits, leadership, communications, legal and specialists must work as one. Messages need to go out fast, but facts and approvals must be airtight. Lyyli brings the situation picture, statements, releases, talking points and approval chains into one clear workflow.
A clear situation picture and fast response without email chaos
Crisis communication rarely fails for lack of good intent. It fails because information fragments. When briefing needs are handled at once in calls, instant messages and email drafts, misunderstandings, outdated versions and slow approval rounds follow easily. Lyyli acts as a communications operations system in exceptional situations. It helps turn fast-accumulating facts and assessments into clear statements, responses, staff updates and Q&A materials. Every message moves reviewed and approved to the right channel.
Who is this built for?
Communications directors, crisis teams, CEOs, specialists and legal teams who need to form a shared communications front in minutes, without errors.
How crisis communication moves in a controlled way in Lyyli
- 1
Open a crisis workspace and gather the facts
Set up a dedicated project or situation room for the incident. If the situation is handled in a Teams, Zoom or Meet call, Meeting Agent can bring key points, established facts and agreed communication needs straight onto the workspace.
- 2
Build a message tree for different audiences
From the same situation picture, create versions for different audiences, such as media, staff, customers, decision-makers and the leadership team. The core message stays consistent, while the angle is adapted by audience.
- 3
Prepare Q&A and talking points for spokespeople
AI helps anticipate difficult questions and build a wide question-and-answer bank as background material for the organisation's official spokespeople and customer service.
- 4
Check substance quickly with specialists
Share protected review links with lawyers, technical specialists or leadership. They can comment and confirm facts directly on the draft without repeating email threads.
- 5
Confirm approvals with an audit trail and publish
The Professional approval chain and audit trail record who approved which version and when. Approved material is taken immediately to your organisation's own publishing channels.
Practical example: a sudden security or service outage
A disruption is found in a critical organisational service, and questions start coming from customers and media. The situation needs a fast response and reliable communications.
1
Take control of the situation
The disruption is opened as a project in Lyyli. The communications team and technical leadership immediately see which actions are being prepared.
2
Channel-specific content
A website outage notice, customer-service guidance, an internal staff briefing and a media statement are created in parallel.
3
Anticipate questions
The team builds a Q&A frame of likely follow-up questions so customer service and spokespeople can answer on a consistent line.
4
Leadership approval without delay
Legal and the CEO review and sign off the official statement directly in the system.
5
Traceability and lessons
All comments, edits and approvals stay in the audit trail for after-action review and regulatory reporting.
Why leadership and the crisis communications team choose Lyyli
A calm, controlled situation picture
See immediately which statements are ready, who is reviewing a draft and which channels are waiting for an update.
One consistent communications line
All releases, Q&A materials and talking points rest on the same confirmed facts, across channels and in different spokespeople's words.
An airtight approval chain
The Professional audit trail makes decisions verifiable. You know exactly who gave publishing permission for which version.
A human always decides
AI helps summarise and draft quickly even from a large volume of information, but final editorial responsibility and the publishing decision always stay with a human.
Crisis communication scattered vs. in Lyyli's workflow
| Stage | Traditional model (email and calls) | Lyyli workflow |
|---|---|---|
| Building the situation picture | Facts scattered in notes and instant messages | All facts, drafts and actions in one view |
| Versioning messages | Unclear which attachment is the latest | One official version history and a clear editing state |
| Briefing spokespeople | Guidance arrives in several separate messages | Shared Q&A and statement templates available to every spokesperson |
| Approval chain | Verbal permissions and email acknowledgements | Documented approval process and a verifiable audit trail |
| After-action analysis | Hard to reconstruct later what was decided when | A complete log of message preparation and approvals |
See how your organisation's communications look from the outside
A free communication analysis reviews your organisation's public web content and highlights observations about brand voice, message themes and consistency. You receive a report by email in about three minutes.
Run a free communication analysisFrequently asked questions
- How quickly can a crisis workspace be set up in an incident?
- In Lyyli, creating a new project and related content cards takes only a few seconds. You can also use ready message templates, so audience-specific message frames and Q&A structures are available immediately.
- How can external specialists or lawyers review statements?
- You can share a protected review link to the draft. The specialist can read and comment on the text in the browser without a separate user account or system install.
- Is confidential crisis communications data used to train AI?
- Never. All customer data and submitted text is handled confidentially and is not used to train general language models. You can read the details of our security and terms in our Trust Center.
- Does Lyyli replace official release distribution or alert systems?
- Lyyli does not replace alert systems, press distribution services or your website. It is the platform for situation management, drafting messages, specialist review and official approval before materials go public.
Related pages
Want to see what a shared communications workflow could look like for your team?
Book a demo and we will walk through how Lyyli fits your communications team's day-to-day work.