More impact for expert communications and B2B sales: How Aava ja Pikkujätti Oy uses Lyyli

Aava ja Pikkujätti Oy is a well-known Finnish healthcare company. Its brands, Lääkärikeskus Aava and the children's and young people's clinic Pikkujätti, are highly respected and trusted. In a regulated industry, communications and sales materials must meet exacting standards for accuracy, reliability and brand voice.

The company adopted the Finnish Lyyli platform to ease everyday content production, unify brand management and bring more efficiency to B2B sales proposal processes. After the pilot phase, the partnership was continued and expanded.

01Starting point: A small team's heavy operational load and sales needs

Communications and marketing are handled by a small but effective team. With hundreds of specialists and multiple locations, the need for internal and external communications is enormous. A great deal of time went into drafting and editing routine texts such as intranet news, social media updates and website service descriptions.

When every message is also guided by strict regulation on top of brand-specific guidelines, tools must understand the communications team's needs and respect the given constraints.

At the same time, the B2B sales team faced complex tenders where generic service descriptions were not enough. Each proposal had to be tailored to the customer's business context. Sellers needed to answer customer questions accurately and concisely, often within tight character limits, while still respecting official service descriptions and brand voice.

02Solution: Lyyli brings processes and multidisciplinary contributors into one place

The answer was the Finnish Lyyli platform. Although the company name includes the abbreviation AI, Lyyli is not a generic text generator. It is an AI-assisted communications management system that helps organisations turn ideas and everyday events into consistent internal and external communications. Shared brand guidelines and approved service descriptions automatically guide all content production in the background, regardless of who is writing.

With Lyyli, content production has been decentralised and accelerated safely. The small core team no longer needs to write every text from scratch. Specialists from different units and external freelance writers can produce already branded drafts directly in a shared workspace.

This shared workspace functions as a modern command centre where writers, SEO specialists and other communications experts can communicate, assign tasks and refine publications together. Everything happens under one roof without switching between systems. The workspace brings internal employees and external partners together and stops information from fragmenting across email and instant messaging.

Security is non-negotiable in healthcare. Lyyli is built for secure organisational use. Customer data is protected with encryption, access controls and workspace isolation, and data is handled in line with the GDPR. The service follows a strict Zero Data Retention practice: customer data is not used to train AI models and is not retained on language-model providers' servers. This makes it possible to use AI safely in both communications and sales use cases.

03Concrete everyday benefits

Adopting Lyyli has brought the company significant, measurable benefits:

• Major time savings on service descriptions: A custom service-description agent built for the website produces high-quality text. Aava's and Pikkujätti's own healthcare professionals always review every service description before publication, and according to them the quality has been excellent with very little to correct.
• Collaboration without tool overload: Freelance writers and SEO specialists can communicate and share tasks directly in a shared workspace with the organisation's communications team. Separate project-management and messaging apps are not needed, which especially streamlines coordination and adds transparency to communications processes.
• Removing communications bottlenecks: Different units can draft their own intranet news and internal announcements with Lyyli, so the communications team's role shifts from writer to quality assurance and lead times get shorter.
• More effective B2B sales: The sales team can quickly produce audience-relevant content from service descriptions for different stages of the sales process.

04Customer experiences of the partnership

“We currently have a very small operational team, and we simply do not have time to write every internal announcement or news item from scratch ourselves. With Lyyli we can give other units an easy and secure tool for drafting. In particular, the custom service-description agent built on the platform for our website is so good that those texts are not worth producing in any other system. Working with Mikko and Veikko has been genuinely easy and pleasant. It has been a very positive experience how actively our wishes have been heard and how agilely the platform is developed. I especially value their realistic way of working: things are not just sold and promised — they always look for solutions that truly work.”

“In B2B sales our biggest wish is an environment where we can bring in a large tender's customer information and questions, and start sparring answers based on our own service descriptions. Proposals often have strict limits on answer length, and the text must be tied to the customer's industry. Lyyli's ability to refine these materials brings us significant value. When we create sales cadences and other content, it is really useful to be able to edit and compare different generative AI models side by side. We immediately see which model produces the best text and content for that exact need. This makes sellers' everyday work much smoother.”